AI Can't Cite
What It Can't Read

We fix your site, then publish and refresh the content that gets you cited, powered by our own engine, Iris.

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Findings, Not Guesswork
The Problem

Ranked Isn't
The Same As Cited

People are increasingly asking AI models questions instead of searching Google. When they do, the model either quotes your business or it doesn't; there's no page two. That goes double for buyer-intent searches, where the answer shapes who gets the call. Being citable requires things most sites simply don't have.

01

Direct-Answer Content

Paragraphs structured so a model can extract a clean answer, not buried inside marketing prose.

02

Question-Phrased Headings

Real FAQ data that mirrors how people actually ask, not decorative subheads.

03

Explicit Crawler Access

AI bots need their own permissions, separate from normal search crawlers, or they never see the page at all.

04

Freshness Signals

AI engines weight recently published and recently updated content more heavily than static SEO ever did.

Iris logo
Meet Iris

Seen By The
Algorithms That Matter

Iris is our in-house content engine. It writes, checks, publishes and refreshes the pages AI assistants quote.

Iris writing, checking, publishing and refreshing content until an AI answer cites it

Written To Be Quoted

Every page opens with a direct answer and uses the questions your customers actually ask.

Checked Before It Ships

Drafts that miss our quality bar are rejected automatically, so nothing weak goes live.

Published Naturally

Releases are paced over weeks instead of dumped all at once.

Kept Current

Pages are refreshed regularly, with version history and rollback.

Built on real research. Iris encodes what we learned running GEO on live client sites.

Proof

What Happened
When We Did This

We ran this process on a live client site, a small insurance brokerage. This is Google Search Console's own report for how often a site shows up inside AI-generated answers, straight from their account, before and after.

12→1,016 Daily AI-Answer Impressions
Before
Google Search Console Generative AI features report showing 12 daily impressions before GEO implementation
12 impressions that day. Flat for weeks before it.
After
Google Search Console Generative AI features report showing 1,016 daily impressions after GEO implementation
1,016 impressions that day. Sustained well above baseline since.
Zoomed Out: Three Months

Total Search Traffic Grew Too

AI answers are one slice. Across all of Google Search over the same three months of running Iris on the site, total impressions rose 544% and clicks rose 81%.

+544% Impressions 178K total in the last 3 months
+81% Clicks 580 total in the last 3 months
Google Search Console Insights for the last 3 months showing 580 clicks, up 81%, and 178K impressions, up 544%
Google Search Console Insights, last 3 months, straight from the account.

We're not going to tell you that's guaranteed or typical. AI visibility is genuinely volatile day to day, and this is one case study, not a statistical promise. What we can tell you is that the jump lines up exactly with when the work went live, and it's held. That's the pattern we're building toward on every site we take on.

What's Included

Audit First.
Then Fix, Publish, Track.

Here is everything we do, in the order we do it.

01

Find And Fix

We check what AI can't see on your site, then fix it.

  • GEO audit A full check of whether AI crawlers can see and understand your site today.
  • Technical fixes Crawler permissions, page speed, schema and meta descriptions.
  • Content rebuild Direct answers and real FAQs. If you have no content yet, we write it.
02

Publish To Win Customers

We write for the searches that lead to real enquiries.

  • Topic targeting Low-competition, high-intent searches in your market.
  • Buyer-intent landing pages Short, focused pages for people ready to choose a provider.
03

Track And Keep Fresh

We watch the results and keep your pages current.

  • Citation tracking Scheduled checks across ChatGPT, Perplexity, Gemini and Grok, with trend history.
  • Scheduled refresh Iris updates your content on a schedule, with version history, rollback and preview.
Find Out Now

What Is Your Site
Hiding From AI?

The same audit that took one site from near-zero AI visibility to a sustained jump in weeks, run on yours. Includes a look at how Iris would publish for you.

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Web Design

Looking For A New Website?

We design and build custom websites in California. Pick the page that matches where you are.

Common Inquiries

FAQs

SEO gets you a ranked link on a results page. GEO is about being the source an AI model actually quotes or links to inside a generated answer, a different retrieval and citation system, with different technical requirements: crawler access, content structure, and freshness signals SEO never had to account for.
No, and we won't pretend otherwise. Citation behavior across AI engines is genuinely volatile day to day, even with zero changes to a site. What we do is put the technical foundation and content structure in place that these engines reward, then track the results on a schedule so you can see what's actually happening.
Yes. If you have no content, we write and publish it for you as part of the engagement, built for AI citation from the start. If you already publish, we audit and restructure what exists instead.
It varies by site and how broken the starting point is. In our reference case, AI-answer impressions moved within weeks of the technical and content fixes going live. That's one case, not a promise, but it's the pattern we build toward.
Iris is our in-house content engine. It writes pages built to be quoted by AI assistants, checks each draft against a quality bar, publishes on a natural schedule, and refreshes published pages on a cadence with version history. It also runs content for many sites at once, each kept separate.
No. Iris paces releases over weeks instead of publishing everything in one burst, so your site grows steadily and naturally.
Iris runs scheduled content refreshes with version history and rollback, plus continuous citation tracking across ChatGPT, Perplexity, Gemini, and Grok, so the site keeps meeting the freshness and structure signals these engines weight, not just once at launch.